With the cost of rent, rates and staffing involved in running bricks and mortar business, it is no surprise that the world of internet shopping has brought about a retail revolution. It has enabled sellers to reach a larger geographical of potential clients for a lower operating cost.
In 2018 e-commerce continued to grow at an unbelievable 18% in the US with global sales reaching an estimated $2.86 trillion.
So if you want to build an online e-commerce business and get your share of the pie, here are my top tips.
Tips for Running an Online e-commerce Store
Advertise on multiple marketplaces.
Everyone knows about eBay, however, you can get listings for your products on multiple marketplaces to substantially increase your product’s exposure to different potential buyers. You can also offer international delivery options.
Use automated listing tools.
These can help you find the most popular keywords for your products and suggest a title. The title will usually need adjusting to be completely appropriate for your items, but it is a good start. These tools can also help you create a high converting listing description. Sometimes if your product is not unique and your price, not the cheapest, providing a detailed accurate listing can be a great way to differentiate yourselves from the competition.
Use the 12 gallery images available in a listing to clearly show all aspects of your service. I suggest using a tool to remove background images prior to uploading them so that they look very clear, clean and professional.
Offer International Delivery
Retailers used to be able to only get commercial delivery prices for local or national delivery of their services. However international courier services have now been pioneered by DHL, UPS, and FedEx.
With their own international fleets (FedEx owns the largest commercial fleet of airplanes in the world) they can offer reliable next day or economy international delivery services.
These reliable international delivery services used to be prohibitively expensive for occasional or smaller retailers, however, there has been a rise in online courier resellers.
Companies such as Courierpoint bulk buy their services resell them at discounted rates making them much more accessible and competitive for smaller users. So that if you need to use a courier to India delivery service, make sure you compare online reseller quotes alongside going direct to the main carriers.
Ask for reviews
You can utilize any recommendations from happy clients, to validate that you sell great products and provide a high level of customer service. If you collect your reviews on a third-party independent review site, the reviews will be validated by them as real.
This can be a strong recommendation to a potential client who is researching your online profile when deciding who to buy from.
You can also display your reviews against your products and if you have your own website on the checkout pages, to encourage buyers to complete their orders.
Optimize your website for SEO
You can get potential clients to webstore by displaying your products on your own website. If you ensure that the right product descriptions are on your pages this will help Google and other search engines to understand your content correctly.
You should also build links on other trusted websites pointing back t products and content on your site. Guides on how to use products and answers to common problems can be a valuable source of backlinks and traffic.
Run a PPC campaign
If you have strong products that convert when interested buyers find them, consider using pay per click advertising to source your potential clients. Google has a great interface for PPC users, that lets you find the most popular search terms and advise biding costs and likely volumes. This enables you to run low-cost trials and scale up what works.
Use Social Media and email marketing
Promote your store guides and reviews on social media, so that every time you have something worthwhile to say your previous happy clients and fans are kept informed. This gives you the opportunity to resell to a previous client if appropriate and for them to recommend you to friends and family, as their Facebook friends can see what they have liked. Like social media, having an opt-in email list enable you to share your promotions and information on new products.